000			01158nam a22002777a 4500
003			OSt
005			20250307093054.0
008			250307b |||||||| |||| 00| 0 spa d
020			_a9780357445129
040			_cRDA
082			_a658.8 C998m2
100			_aCzinkota, Michael R. _910637
245			_aInternational marketing
247			_aMarketing internacional
264			_aMéxico : _bCengage Learnig, _914767 _c2023
300			_a604 páginas
500			_aIncluye índice
504			_aIncluye bibliografía
505			_aThe international marketing environment: global environmental drivers – International trade framework and policy – The role of culture – The economic environment – The political and legal environment – Finding global customers: consumer, industrial, and government markets – Strategic planning – Analyzing people and markets – Market entry and expasion
650		0	_aComercio internacional _920324
650		0	_aMercado de exportación _926731
650		0	_aComercio exterior _946361
700			_aRonkainen, Ilkka A. _934213 _eautor
700			_aCui´s, Annie Peng _954081 _eautora
942			_cBK
999			_c517270 _d517270