| 000 | 01222nam a22002897a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260925105649.0 | ||
| 008 | 240821b |||||||| |||| 00| 0 spa d | ||
| 020 | _a9780062937650 | ||
| 040 | _cRDA | ||
| 082 | _a153.852 C565 | ||
| 100 |
_aCialdini, Robert B., _d1945 - _953802 |
||
| 245 |
_aInfluence, new and expanded : _bthe psychology of persuasion |
||
| 264 |
_aEstados Unidos de América : _bHarper, Business, _953803 _c2021 |
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| 300 | _a568 páginas | ||
| 365 | _b427.875 | ||
| 500 | _aIncluye índice | ||
| 504 | _aIncluye bibliografía | ||
| 505 | _aLever of influence: (power) tools of the the trades -- Reciprocation: the old give and take -- Liking: the friendly thief -- Social proof: truths are us -- Authority: directed deference -- Scarcity: the rule of the few -- Commitment and consistency: hobgoblins mind -- Unity: the we is the shared me -- Instant influence: primitive consent for an automatic age | ||
| 546 | _acataran | ||
| 650 | 0 |
_aPropaganda _xPsicología _953804 |
|
| 650 | 0 |
_aComportamiento humano _924849 |
|
| 650 | 0 |
_aPersuasión (Psicología) _919182 |
|
| 650 | 0 |
_aPsicología social _925125 |
|
| 650 | 0 |
_aInfluencia (Psicología) _926216 |
|
| 942 | _cBK | ||
| 999 |
_c517072 _d517072 |
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