| 000 | 00956aam a2200277 4500 | ||
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| 999 |
_c44888 _d44888 |
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| 001 | 440 | ||
| 003 | OSt | ||
| 005 | 20240924113000.0 | ||
| 008 | a0000002007 ck ao 0000000000spa00 | ||
| 020 | _a978-0-07-802883-0 | ||
| 040 | _cRDA | ||
| 082 | _a658 G869 | ||
| 100 |
_94961 _aGrewal, Dhruv |
||
| 245 | _aMarketing | ||
| 250 | _a3 | ||
| 264 |
_911809 _aColombia : _914076 _bMcGraw Hill _912073 _c2007 |
||
| 300 | _a673 p. | ||
| 500 | _aIncluye bibliografía e índice | ||
| 505 | _aAssessing the marketplace -- Understanding the marketplace -- Targeting the marketplace -- Value creation -- Value capture -- Value delivery: designing the channel and supply chain -- Value communication | ||
| 546 | _aIngles | ||
| 650 | 1 | 4 |
_aMercadeo _925786 |
| 650 | 1 | 0 |
_aInvestigación de mercadeo _927159 |
| 700 |
_941963 _aLevy, Michael _945443 _ecoaut. |
||
| 856 |
_uhttp://biblioteca.unac.edu.co/portadas/52367.jpg _y_ |
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| 942 |
_cBK _2ddc |
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