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020 _a0-324-23673-5
040 _cRDA
082 _a659.1 B724
100 _99989
_aBoone, Lous E.
245 _aContemporary marketing
250 _a12
264 _914767
_aMéxico :
_915646
_bThomson
_914124
_c2006
300 _a656 p.
500 _aIncluye índice
505 _aDesigning customer-oriented marketing strategies -- Understanding buyers and markets -- Target market selection -- Product decisions
650 1 4 _aMercadeo
_925786
650 1 4 _aPublicidad
_945352
650 1 4 _aMarketing
_930039
650 1 4 _922552
_aComercialización
700 _936904
_aKurtz, David L.
_945443
_ecoaut.
942 _cBK
_2ddc