| 000 | 00952aam a2200289 4500 | ||
|---|---|---|---|
| 999 |
_c38152 _d38152 |
||
| 001 | 19859 | ||
| 003 | OSt | ||
| 005 | 20250703113300.0 | ||
| 008 | a000000 0000000000 00 | ||
| 020 | _a0-618-22215-4 | ||
| 040 | _cRDA | ||
| 082 | _a658.8342 A844c | ||
| 100 |
_910838 _aAssael, Henry |
||
| 245 |
_aConsumer Behavior _ba strategic approach |
||
| 264 |
_926263 _aEstados unidos : _912714 _bHougton Mifflin _912592 _c2004 |
||
| 300 | _a631 Páginas | ||
| 500 | _aIncluye índice | ||
| 505 | _aConsumer decisión making - The individual consumer - Group and cultural influences - Marketing actión | ||
| 650 | 1 | 0 |
_aComportamiento del consumidor _930388 |
| 650 | 1 | 4 |
_919569 _aPsicología del consumidor |
| 650 | 1 | 4 |
_921556 _aConsumidores |
| 650 | 1 | 4 |
_924011 _aDerechos del consumidor |
| 650 | 1 | 4 |
_929431 _aSatisfacción del cliente |
| 650 | 1 | 4 |
_aMercadeo _925786 |
| 650 | 1 | 4 |
_927188 _aCosumer behavior |
| 942 | _cBK | ||