TY  - BOOK
AU  - Czinkota, Michael  R.
AU  - Ronkainen,  Ilkka A.
AU  - Cui´s, Annie Peng
TI  - International marketing 
SN  - 9780357445129
U1  - 658.8 C998m2 
PY  - 2023///
CY  - México
PB  - Cengage Learnig
KW  - Comercio internacional
KW  - Mercado de exportación
KW  - Comercio exterior
N1  - Incluye índice; Incluye bibliografía; The international marketing environment: global environmental drivers – International trade framework and policy – The role of culture – The economic environment – The political and legal environment – Finding global customers: consumer, industrial, and government markets – Strategic planning – Analyzing people and markets – Market entry and expasion
ER  -