Influence, new and expanded
the psychology of persuasion
Cialdini, Robert B.
1945 -
creator
text
monographic
spa
568 páginas
Lever of influence: (power) tools of the the trades -- Reciprocation: the old give and take -- Liking: the friendly thief -- Social proof: truths are us -- Authority: directed deference -- Scarcity: the rule of the few -- Commitment and consistency: hobgoblins mind -- Unity: the we is the shared me -- Instant influence: primitive consent for an automatic age
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cataran
Propaganda
Psicología
Comportamiento humano
Persuasión (Psicología)
Psicología social
Influencia (Psicología)
153.852 C565
9780062937650
240821
20260925105649.0