01198nam a22002777a 4500 OSt 20260511172136.0 240821b |||||||| |||| 00| 0 spa d 9780062937650 RDA 153.852 C565 Cialdini, Robert B., 1945 - 53802 Influence, new and expanded : the psychology of persuasion Estados Unidos de América : Harper, Business, 53803 2021 568 páginas 427.875 incluye índice Incluye bibliografía Lever of influence: (power) tools of the the trades -- Reciprocation: the old give and take -- Liking: the friendly thief -- Social proof: truths are us -- Authority: directed deference -- Scarcity: the rule of the few -- Commitment and consistency: hobgoblins mind -- Unity: the we is the shared me -- Instant influence: primitive consent for an automatic age Propaganda Psicología 53804 Comportamiento humano 24849 Persuasión (Psicología) 19182 Psicología social 25125 Influencia (Psicología) 26216 BK 517072 517072 0 0 ddc 0 0 General CO-MdCUA CO-MdCUA Sala general - Primer piso 2024-08-21 0 153.852 C565 18924 2024-08-21 10:59:22 Ejemplar 1 2024-08-21 BK