MKTG marketing
Por: Lamb, Charles W
.
Tipo de material: 
LibroEstados Unidos de América : South-Western 2011Descripción: 358 p.ISBN: 0-538-46824-6.Tema(s): Mercadeo -- Administración de ventas -- ConsumidoresClasificación CDD: 658.8 L165 Recursos en línea: _
Contenidos:
An overview of marketing -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Consumer decision marking -- Business marketing -- Segmenting and targeting markkets -- Decision support systems and marketing reseach -- Product concepts -- Services and nonprofit organization marketing -- Maketing channels -- Retailing -- Promotion and communication strategies -- Pricing decisions -- Tecnology-drive marketing.
| Tipo de ítem | Ubicación actual | Colección | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|---|
Libro
|
Sala principal de colecciones - Primer piso - Medellín | General | 658.8 L165 (Navegar estantería) | Ejemplar 1 | Disponible | 52525 |
Incluye índice
An overview of marketing -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Consumer decision marking -- Business marketing -- Segmenting and targeting markkets -- Decision support systems and marketing reseach -- Product concepts -- Services and nonprofit organization marketing -- Maketing channels -- Retailing -- Promotion and communication strategies -- Pricing decisions -- Tecnology-drive marketing.