Lamb, Charles W.
MKTG marketing - 358 p.
Incluye índice
An overview of marketing -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Consumer decision marking -- Business marketing -- Segmenting and targeting markkets -- Decision support systems and marketing reseach -- Product concepts -- Services and nonprofit organization marketing -- Maketing channels -- Retailing -- Promotion and communication strategies -- Pricing decisions -- Tecnology-drive marketing.
0-538-46824-6
Mercadeo--Administración de ventas--Consumidores
658.8 L165
MKTG marketing - 358 p.
Incluye índice
An overview of marketing -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Consumer decision marking -- Business marketing -- Segmenting and targeting markkets -- Decision support systems and marketing reseach -- Product concepts -- Services and nonprofit organization marketing -- Maketing channels -- Retailing -- Promotion and communication strategies -- Pricing decisions -- Tecnology-drive marketing.
0-538-46824-6
Mercadeo--Administración de ventas--Consumidores
658.8 L165